The Beer
1997 Champion Beer, Cambridge Beer Festival. Finalist 1998 Great British Beer Festival at Olympia. Bronze Award 1999 Beauty of Hops English Ale Awards. A light golden bitter with a pronounced hop aroma, contributing to the refreshing bitter aftertaste. Hobsons Choice has an ABV of 4.1%.
The History
Named after Thomas Hobson Esq a Cambridge carrier who delivered mail between London and Cambridge. The stables were near St Catherine’s College in the centre of the city and when the horses were not delivering mail they were used by the students and staff of the university. Thomas Hobson noticed that the strongest and fastest horses were very popular and tended to be overworked. He devised a scheme whereby customers were offered the choice of the horse nearest to the door or none at all, renting his horses out in strict rotation. Hence there was no choice at all.